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Welcome
2 Topics
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Background
Course Outline
Introduction to Digital Marketing
5 Topics
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1 Quiz
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Digital Marketing Campaign
Digital vs. Traditional Marketing Campaign
Digital Marketing Types
Intro to Digital Marketing Tools
QUIZ
Understanding Digital Marketing
Know Your Business
8 Topics
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WHAT does the Business offer?
EXERCISE: How to distill the USPs
Brand Identity
WHO? – Understanding Your Customer
Customer Persona
EXERCISE: Create a Customer Persona
WHY does it matter?
TASK: Create a Questionnaire for business
Campaign Planning
9 Topics
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Campaign Goal?
What are we Promoting?
EXERCISE: Choose What to Promote
Consider Your Customer Persona
EXERCISE: Match Customer Persona to Product
Digital Marketing Platforms to Use
EXERCISE: Choose the Right Platform for your Customer
Content Calendar Template
EXERCISE: Create Content Calendar
Start Campaign
8 Topics
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Content Marketing
How to Draft Content
EXERCISE: Create Content Draft
SEO (Search Engine Optimization)
EXERCISE:
PPC (Pay-per-Click)
EXERCISE:
QUIZ:
Continue Campaign
5 Topics
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Social Media Marketing
Email and SMS
Make Content Visual/Convert for Platform
Complete content calendar
TASK: Action campaign
Analyse Campaign Results
4 Topics
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Why Analyse Campaign Results?
Understanding the Analytics
Analysing tools
EXERCISE: Data Analysis (Compare 2 different posts)
RECAP
Recap Quiz
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