In this topic, you will see practical examples of the benefits of design thinking.
You will look at two stories of companies that used design thinking to solve problems and become a profitable business.
In 2009, Airbnb was close to shutting down. The company’s revenue was stuck at $200 a week which was shared among the three co-founders.
The three founders were living on credit. Investors were not interested in the company because it was not making any money.
When going through their site one of the founders realised all the pictures of the houses were poorly taken.
Thinking like a potential customer they decided to go to New York and take professional pictures of the homes and put it on the site. Their revenue doubled as a result.
This company was built with design thinking to change how customers interact with their pharmacy.
Pill pack sorts your medication by dose and delivers directly to your door. This revolutionized the pharmaceutical industry.
Since PillPack employed design thinking in the development of its service, it was able to grow its user base.
Below is a summary of their design journey broken down into three stages.
PillPack had to develop a venturing strategy for its drug prescription home delivery system.
A refined brand division, strategy and identity across all its channels, including a redesigned website, and a private dashboard for customers.
PillPack now delivers hundreds of thousands of prescriptions every month. Amazon bought PillPack in June 2018 for $1 billion.
Design thinking is heavily focused on creating solutions that meet the needs of people.
Therefore, if applied appropriately great products and services are created.
